The odds of having multiple beauty executives on stage at once whose consumers have gotten tattoos emblematic of their respective brands are slim, but never zero, as evidenced at the 2025 WWD L.A. Beauty Forum.

For Cocokind founder Priscilla Tsai, the tattoos in question happened during a customer brand trip to Miami, where “six out of the eight customers on the trip got impromptu tattoos of a coconut tree and the word ‘kind,'” she said during a panel with Noyz chief executive officer Malena Higuera — who hosts a tattoo artist at the brand’s launch parties — and Arnaud Kerviche, senior vice president of global brand and innovation for NYX Professional Makeup . The panel was hosted by WWD senior beauty editor Kathryn Hopkins.

“I am so much more focused on having 1,000 customers wh

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