LONDON — One thing is clear about Apple Martin , the new brand ambassador for Self-Portrait : She has a sense of humor, and it’s proudly on display in the brand’s latest ad campaign, which breaks Tuesday.

Martin channels Eve from the Old Testament, cuddling up to a big white snake and striking various poses, apple in hand, for the photographer Ryan McGinley . Just to add to the fun, McGinley photographed her on an apple farm in upstate New York.

Styled by Mel Ottenberg, Martin wears pieces from the resort 2026 collection, which lands in stores later this week. They include a white, fine lace and satin maxi dress, an off-the-shoulder polka dot minidress and a silver gradient sequin dress.

According to Self-Portrait’s founder and creative director Han Chong , the portraits are m

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