The Election Commission of India (ECI) has made it mandatory for all political parties and contesting candidates to obtain pre-certification for their advertisements before releasing them on electronic and social media platforms. The directive comes ahead of the upcoming Bihar Assembly elections and byelections to eight constituencies across six states and the Union Territory of Jammu & Kashmir.
Mandatory Approval from MCMC
In its latest order, issued on October 9, the Election Commission directed all registered national and state parties, as well as individual candidates, to seek approval from the Media Certification and Monitoring Committee (MCMC) before publishing or broadcasting any political advertisements.
The MCMCs, constituted at both state and district levels, will certif