The National Highways Authority of India (NHAI) has launched an innovative cleanliness initiative aimed at maintaining hygiene on the country’s national highways. This initiative encourages travellers to report unclean toilets along the highways and, in return, offers them a reward for their efforts. The program, which runs until 31 October 2025, focuses on improving waste management, promoting cleanliness, and maintaining roadside amenities.

How to participate and win rewards

The process of reporting and earning a reward is straightforward. To participate, users need to upload geo-tagged photographs of dirty toilets located on national highways using the Rajmargyatra mobile app. The app, available for download, is designed to streamline the reporting process and ensure that the photos a

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