Aldi announces new 'logo' change shoppers will notice from next week View 3 Images

Aldi claims it is making it "easier than ever" for customers to make healthier food selections thanks to a brand new initiative that will be appearing at all UK stores next week. As part of its latest scheme, the retailer will introduce its new 'Live Healthy' logo on numerous products across several food aisles.

From next week onwards, the "clear and simple" symbol will be rolled out across chosen own-label items – including fresh produce, soups and yoghurts. It will spotlight products that contribute to a healthy, balanced diet as outlined by the UK's Eatwell Guide.

Each product displaying the logo satisfies strict nutritional standards. Aldi hopes this will provide shoppers with additional confidence

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