El Guapo, the New Orleans-based producer of non-alcoholic cocktail bitters and syrups, is a familiar sight in high-end restaurants, bars and shops. Now two of the company's products will be available on the shelves of Walmart, the country's biggest retailer.
The move comes after El Guapo CEO Christa Cotton successfully competed against 500 entrepreneurs earlier this month in the 12th annual "Open Call" event at Walmart's headquarters in Bentonville, Arkansas, where she snagged one of the retail giant's coveted "golden tickets." The prize entitles her to sell El Guapo's canned "Bitters & Soda" and other products on Walmart and Sam's Club shelves and online marketplaces.
Cotton is hopeful the new deal will allow her to expand operations at El Guapo's Mid-City manufacturing facility.
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