Lay's unveils chip bag redesign, ingredient overhaul in rebrand

Your favorite potato chip may look a little different the next time you reach for it at the grocery store.

Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo-owned brand is calling the "largest brand redesign in Lay's nearly 100-year history." As part of this redesign, the chip brand said it is removing artificial flavors and colors from all core Lay's products in the U.S. by the end of 2025.