Walmart is deepening its relationship with OpenAI with a new partnership that will allow customers to purchase products through ChatGPT.

With Instant Checkout, a new in-chat shopping feature created by OpenAI, consumers will be able to buy Walmart products directly within ChatGPT, underscoring how artificial intelligence is redefining the retail industry.

The companies didn't specify when this feature will roll out, but noted that it will be made available to Walmart customers "soon."

"For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual," Walmart CEO Doug McMillon said.

Walmart and Sam's Club already leverage

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