SAN FRANCISCO - Shan Berries is a proud mother, radio host, and CEO of her own makeup line that is having its biggest year yet.

The San Francisco native is behind the popular makeup brand, Shades By Shan Cosmetics . She co-founded the business with her sister Erika Clark, who serves as the company’s COO.

"We are a company that is Latina founded, but it’s for everybody," she said.

Shades By Shan recently launched 40 shades of makeup foundation in honor of Hispanic Heritage Month, catering to women of all colors. The brand is an exclusive partner at JCPenney stores nationwide.

"We are the first Latina indie brand to have launched foundation and concealer at the same time at a major retailer ever," Shan said.

The foundation is already one of the top three selling foundation products

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