SAN FRANCISCO - Dreamforce 2025 is underway, and Salesforce, the consumer software company, is unveiling its plans to change how businesses interact with customers. As with so many things, Salesforce is saying, AI will transform everything, and how businesses work is no exception.

The event is San Francisco's biggest convention of the year and is held at the Moscone Center and its surrounding areas. The annual Salesforce business software conference regularly draws close to 50,000 attendees, and is drawing big crowds this year.

The hottest ticket? The keynote address from Salesforce co-founder and CEO Marc Benioff.

This year the conference is centered on what Benioff called agentic evolution, getting ai agents working with human decision makers to streamline business communication and

See Full Page