While Salesforce claims to center its new tools around the human-AI partnership, the platform’s potential to reshape roles cannot be overlooked.

US tech behemoth Salesforce unveiled ‘agentforce 360′ on Tuesday, its latest generative AI platform built to automate repetitive tasks, as concerns around AI’s impact on jobs continue to swirl, and the company itself navigates workforce reductions.

Salesforce executives framed the platform as a way to augment rather than replace human workers, providing tools that allow AI agents to handle routine tasks while employees focus on higher-value work.

Brent Hayward, head of competitive intelligence at the firm, speaking at Dreamforce, claimed: “We don’t have a lot of evidence of production reductions, but, like all technology adoption, it shifts the

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