Daytime Emmy winners may think they’re coming for the gold trophies, but the gift bags may be the real prize.

Today, the National Academy of Television Arts & Sciences (NATAS) announced several sponsors for the 52nd Daytime Emmy Awards, scheduled to take place on Friday, October 17, in Pasadena, California.

This year’s sponsors are providing a range of products and experiences for winners, presenters, and VIP guests. And ADWEEK is getting an exclusive inside peek at what to expect, including everything from what’s showing up in gift bags to the beverages winners will be toasting with.

“Each year, the Daytime Emmys unite the creative community that keeps television vital and engaging,” Adam Sharp, president and CEO of NATAS, said in a statement.

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