MIPCOM Cannes wrapped its 2025 edition this week with organizers hailing a “tipping point” moment for the global television industry, as the creator economy and digital-first talent moved to the center of the market for the first time.

“This has been the biggest step change in a generation for MIPCOM,” said Lucy Smith, director of MIPCOM Cannes and MIP London. “We’ve brought the creator economy into the heart of the market, welcomed YouTube for their first major presence, and staged our first brand-funded content summit. With the succession of deals announced this week, it feels like a tipping point for the industry.”

MIPCOM Cannes wrapped its 2025 edition this week with organizers hailing a “tipping point” moment for the global television industry, as the creator economy and

See Full Page