A recent report from the International Food Information Council finds 70% of Americans actively try to eat protein, and 23% regularly follow a high protein diet. Once the purview of the gym’s smoothie bar, protein-infused drinks are showing up everywhere, from the grocery store to your local coffee shop.

Americans can’t get enough protein. It fuels more than workouts. Now it’s in your morning coffee. Smart boost or risky trend? Photo credit: Depositphotos.

An obvious sign of the growth of a trend, Starbucks added proffee drinks to their menu on Sept. 29. The term “proffee” first appeared on TikTok in 2021, spurring millions of teens to try adding protein powder to their caffeine drinks. Now, several factors have combined to turn the fad into a full-blown health craze.

Pump you up

You m

See Full Page