In November 2024, fans of Ohio State watched as the Michigan football team planted its flag on the Ohio Stadium turf following a 13-10 victory , marking its fourth-straight win in the long-standing rivalry. Earlier that year, Ann Arbor’s The Brown Jug restaurant launched a new beer on tap called Buckeye Tears.

In August 2024, the restaurant officially applied for a trademark for “Buckeye Tears.” This past August, OSU filed a notice of opposition against the trademark request, claiming the product “dilutes the distinctiveness” of OSU’s brand. While The Brown Jug can continue selling the beer onsite no matter the outcome of the case, by trademarking the phrase, the restaurant could potentially expand the product and distribute it to other retailers.

The restaurant submitted an init

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