Vice Studios (“Gangs of London”) and V10 Entertainment , which owns “America’s Funniest Home Videos” producer Vin DiBona Prods., have come up with a new twist to the age-old TV video clip format. V10 and Vice are behind a new hybrid clip/competition series dubbed “ Clip Bait .” The show pits online videos opposite each other in a tournament, as each clip is judged by a panel of content creators. The “ultimate viral champion” will then be chosen in a “live, interactive finale.”

“‘Clip Bait’ is what happens when viral videos stop being watched and start getting judged,” said Vice Studios head of non-scripted development Joe Ingham. “This big, beautiful, bonkers format is part banter, part treasure hunt, and totally participatory. We’ve turned the infinite scroll into a full contact spo

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