AUSTIN (KXAN) — The city of Austin launched its "Generation ATX" initiative to "make Austin the best place in America to be a kid" on Wednesday.

The initiative has three main pillars to accomplish: • Ensuring kids are healthy • Creating safe environment for kids • Making sure kids are happy and successful

"This is not just an initiative, and it's not a project of city hall," said Austin Mayor Kirk Watson. "This is movement."

Watson emphasized that Austin is rich in resources, but lacks a framework to unify various "efforts, track progress, and close gaps." He hopes to achieve that unity through this initiative.

"The truth of the matter is all of us have influence in our lives," Watson said. "There are more than 300 youth serving organization in the Greater Austin, alongside 128 s

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