It might finally be time to set those parental controls.

New research suggests that social media isn’t just feeding your kid the latest memes — it may actually be messing with their brainpower.

The study out of UC San Francisco found that children who spend more time on the apps scored lower on reading, vocabulary and memory tests. And the longer they scrolled, the more their performance slipped. 3

Researchers dug into data of more than 6,000 children, ages 9 to 11, who are part of the long-running Adolescent Brain Cognitive Development (ABCD) Study , which tracks social media use among other factors.

The kids were split into three groups based on how their social media habits evolved over time.

One group used little or no social media. The second started with low use but reac

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