Setting a shining example of Prime Minister Narendra Modi’s vision of “Atmanirbhar Bharat” and “Vocal for Local”, the potters of Nandan Nagar have been steadily transforming their traditional craft into a thriving source of livelihood.

Each year, they produce thousands of earthen lamps (diyas), with production and demand rising significantly due to the growing popularity of these lamps during festive seasons like Diwali.

According to local potters, the demand for earthen lamps has increased twentyfold over the past three to four years. “Earlier, it was just one small unit, but now our business has grown almost twenty times. Work is going really well, and compared to before, the workload and demand have both increased greatly,” said one potter.

Many young people have also joined the busi

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