The food safety and standards authority of India (FSSAI) has directed all states and Union territories (UTs) to ensure the removal of the term ‘ORS’ (oral rehydration salts) from all food and beverage products being marketed across the country. The move is aimed at preventing the misleading use of a term that is medically associated with the treatment of dehydration and not applicable to food products regulated under the Food Safety and Standards Act, 2006. In a circular issued to food safety commissioners, central licensing authorities and regional directors, FSSAI instructed all food business operators (FBOs) to strictly comply with labelling and advertising standards. The regulator emphasised that the use of the term 'ORS' on food products is unauthorised and misleading, as it is

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