Swiggy has launched the Light a Diya campaign this Diwali. The campaign features an in-app experience designed to help users celebrate Diwali together with their loved ones.

Focusing on connection, joy, and shared experiences, the campaign translates the traditional Diwali ritual of lighting diyas into a digital format. According to the brand, one million diyas were lit within five hours of the feature going live.

Beyond discounts and offers, Swiggy’s Diwali campaign touches upon one of the key elements of festivities- celebrating with the near and dear ones and spreading happiness around us. With the unique Light a Diya campaign, users can connect with their friends and family in a fun, interactive way on the app, and not just send a Diwali wish. This year, Swiggy enables its us

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