Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument.
Now available nationwide online and in store, the Forever Roll, gives consumers "a simpler and smoother tear," Charmin announced in a news release on Thursday, Oct. 16.
The product, which has been rolled out nationwide, is supposed to last up to a month and has 32 times more sheets than a standard roll, Charmin reported.
"Less swapping, more going," the company boasted in its announcement dropping its biggest roll yet.
The 1700-sheet Forever Roll lasts up to one month based on average 2-person household, and was designed "to keep people going without the dreaded empty-roll panic."
The company said the new TP is designed so consumers won't sacrifice "the signature comfort and