Over half of Americans (57%) said rising chocolate prices are changing how much candy they dish out for Halloween .

The new study by financial services company Empower, which polled 2,000 general population Americans, found that a third consider Halloween one of the costliest holidays of the year, and the average American plans to spend $296 — including candy, costumes, decor, and entertainment.

Younger generations plan to spend almost double that, with millennials averaging $522 and Gen Z averaging $435.

Yet, despite the price tag, 51% said Halloween is one of their favorite holidays , and nearly six in 10 (57%) said the memories they make with friends and family on Oct. 31 are priceless. 5

Still, five in 10 are cutting back on Halloween spending overall due to inflation (52%

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