Museum shops have been a mainstay of cultural institutions for decades. But New York’s Museum of Modern Art has taken the concept to new levels, with a store in its midtown museum and another across the street. And downtown, it just reopened its SoHo MoMA Design Store with an updated, remodeled format that continues the fine art of shopping.

If MoMA’s retail business is not the largest among American museums, it certainly ranks near the top. The museum says its retail side generates more than 3 million transactions a year—in comparison to the 2.7 million visitors to its galleries between 2023 and 2024. It won’t directly disclose how much of its overall fiscal 2024 revenues (about $278 million) came from its retail business, only saying more than half of that came from its three physical

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