While there are still a few months left in 2025, it’s a good time to start thinking about your business goals for the year to come. This week, learn what three designers—Theresa Butler, Elizabeth Krueger and Cheryl Stauffer—see on the horizon for their firms.

DREAMING BIG

“Back in 2017, during a trip to Jackson Hole with my Pearl Consulting Boardroom group, a realization struck me: I needed to push my limits and envision a much larger future for Crimson Design Group. I gave myself permission to dream bigger—to imagine our design influence extending across the globe. But dreams need a road map, so we started on a journey to design the path toward that ambitious goal.

“[Our] team is focused on developing a multifaceted growth strategy [centered on] diversification: creating multiple reven

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