Xiaomi India's Diwali film is not a regular gifting sequel ad – it comes with a Roadies-style flashback thatwill take you straight to the early 2010s. Remember Devarshi, the Roadies contestant who went viral for surviving Raghu and Rajiv’s tough grilling? He’s back – this time, not for a task or vote-out, but for a debate that’s been dividing India for years: how on earth do you pronounce Xiaomi?

In a country where hundreds of languages and accents are spoken, mispronouncing brand names is a common occurrence. We’ve all heard our share of different pronunciations for Adidas, Nike, Audi and many other companies. And now, the "Ziyomi vs Shiyomi" showdown joins the list.

The video opens just the way you’d expect a Roadies episode: Raghu and Rajiv in their element, intense music in the backg

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