Mamaearth has launched a new digital campaign for its Rice Face Wash, featuring brand ambassador Palak Tiwari in a lively, tennis-inspired film that puts a playful spin on skincare.

The campaign focuses on the product’s double hydration formula, powered by rice water and niacinamide, ingredients known for giving a radiant, glass-skin glow. The setting—a sunlit tennis court—mirrors the brand’s youthful and confident energy, as Palak showcases her fresh, glowing skin with her on-screen charm and spontaneity.

Snigdha Anand, SVP & brand head - marketing, Mamaearth, said:“With this campaign, we wanted to take a fun, youthful approach while landing the strong message behind the Rice Face Wash, hydration and glow backed by the power of rice water and niacinamide. Rice water has long been celebr

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