RISE Worldwide and Cricket Australia , whose partnership on sponsorship in India spans multiple years, have for the second year in a row, sold out all inventory for virtual sponsorship in advance, showcasing the high interest from brand partners in the cricket action that includes high octane white ball cricket that will see ODI World Champions Australia take on T20 World Champions India in three ODIs and five T20Is followed by the BBL and The Ashes.

Hero, Makemytrip and Groww have renewed their partnership from last season, and brands such as Skoda, SBI Life, Pidilite, Livpure and CP Plus have signed up this season as new partners and with multiple other brands in conversations to join.

The increase in brands has also positively impacted revenue, with a growth of

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