I’ll say this for the promoters of bogus stem cell treatments: They are terrific at finding new ways to market their goods and services.

For example, we’ve seen the proliferation of clinics offering purported stem cell-based cures or treatments for conditions including Alzheimer’s, arthritis, cancer, macular degeneration, Crohn’s disease, Parkinson’s and even erectile dysfunction.

The Food and Drug Administration has said no scientifically validated evidence supports any of those claims, and warned the public against stem cell-related “unscrupulous hype” — in an advisory that seems no longer to be on the agency’s website.

We’ve seen stem cell hype regurgitated by otherwise respectable news organizations, abetted by high-profile athletes attesting to miracle cures of their musculoske

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