Tata Soulfull, a brand from Tata Consumer Products and a pioneer in the ‘better-for-you’ packaged foods space, has announced the launch of its new campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’. As part of this campaign, consumers can interact with a first-of-a-kind WhatsApp Bot to generate personalized image and video featuring Manoj Bajpayee , creating their own chai-time moments.

The campaign highlights Tata Soulfull’s initiative towards new-age technology adoption to enhance consumer experience, strengthen its digital footprint, and drive brand love .

The launch coincides with Tata Soulfull No Maida Rusk, a differentiated offering in the rusk category made with 16% Jowar and no Maida. The product delivers a less crumbly rusk without compromising on taste, blending trad

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