Brian Rolapp is starting his tenure as PGA Tour CEO with a bold move. Facing an organization under scrutiny for racial and sex discrimination lawsuits, he isn’t playing it safe. Instead, he’s shaking up the Tour’s top leadership and bringing in trusted colleagues from his NFL days.

In a recent announcement, the new CEO has brought Dhruv Prasad and Paul Hicks to the table. They are taking the place of longtime Tour veterans Rick Anderson and Allison Keller, who will retire in 2025. Prasad and Hicks bring NFL executive experience in commercial partnerships and strategic communications.

Prasad will join the PGA Tour as chief commercial officer. He has over two decades of experience as a top-level executive in the entertainment industry. Previously, he was the SVP of business development and

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