It’s Dhanteras, and once again all eyes are on gold. Jewellery stores are bustling, and online platforms are alive with buyers eager to mark the festival with a purchase.

This year, however, the excitement comes with a note of caution. Gold prices have surged to record levels , prompting investors to wonder if now is the right time to buy or if it is better to wait.

GOLD AS AN INVESTMENT

In India, gold is more than just an investment. It is a long-term store of value and an integral part of cultural tradition. Indian households collectively hold the world’s largest private gold reserves, valued at over three trillion dollars.

That habit of saving in gold has been shaped by generations, but this year, the rally is being propelled by global and domestic factors that go beyond festivals

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