Ana Andricain has worn many hats.
She has acted, sang and danced across Broadway stages. Then she mastered the art of crafting jewelry. Now she’s mentoring others on how to turn their craft into cash.
“When I was an actor, I never bought into this starving artist thing,” Andricain said. “I never starved. I did what I set out to do. I just don’t believe in that mindset.”
Since 2006, Andricain has coached entrepreneurs, but she decided to make it official it in July with the start of the Artist Business Lab , an online operation teaching the business side of selling art.
She teaches basics like pricing, networking and booth design but also provides advice on dealing with hagglers, creating newsletters or running social media accounts. This way, artists don’t have to just keep their pas