Preparing for a pre-Diwali dinner party, Jagruti Kaul, a resident of Gurugram , wanted a stylish hairstyle without spending hours in front of the mirror. A simple donut bun from Blinkit solved her dilemma within minutes.

For Kaul and millions of other urban Indians, whether it’s self-grooming or decorating homes, preparing elaborate feasts, and sourcing gifts—tasks that once required weeks of planning are now a stress-free, on-demand experience, thanks to various platforms.

One doesn’t need to juggle multiple errands, battle traffic or compromise on time, as everything can be accessed in under 15 minutes.

Outsourcing, an experience

Quick commerce platforms like Amazon , Blinkit , Zepto, Swiggy Instamart have curated several festival-specific categories—ready-to-gift hampers, trad

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