WhatsApp is doing something about the spam situation on the texting platform. With new competition emerging from locally developed platforms like Arattai , the Meta-owned service is now wanting to offer an even superior user experience by tackling the spam situation. WhatsApp’s new feature is designed to restrict bulk messaging and curb the persistent problem of spam.

The company is introducing limits on the number of messages that individual users and businesses can send to unknown contacts who have not yet responded.

According to reports, the new system operates on a per-month limit. The new system is yet to be finalised as the company is currently testing various limits in multiple countries over the coming weeks to figure out the optimal balance. A message will only count toward th

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