New Delhi: The All India Gem and Jewellery Domestic Council (GJC) on Saturday, i.e. on the occasion of Dhanteras, reported a surge in gold and silver purchases following a sharp price correction.

The dip in rates has triggered a wave of strategic buying across India, with consumers seizing the opportunity to make meaningful purchases. The association expect that the sales of Gem and Jewellery will cross Rs 50,000 crore this festive season.

“Dhanteras 2025 has seen a 10–15 per cent dip in volume compared to last year, but overall value is up sharply — we expect festive sales to cross Rs 50,000 crore. Despite high gold and silver prices, consumer sentiment is strong, driven by strategic buying and early wedding purchases," said Rajesh Rokde, Chairman, GJC.

Gold coins are leading demand, w

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