New Delhi: Secretary of the Ministry of Information and Broadcasting, Sanjay Jaju, on Saturday highlighted India’s growing cultural influence and economic rise while speaking at an event in the national capital.

Referring to India’s rich civilisational legacy, Jaju said that the world is now recognising not just the country’s ancient Vedic knowledge systems, but also its long-held traditions of storytelling, visual arts and narrative expression rooted in Natyashastra and other classical forms.

“From yoga to Ayurveda, from Bollywood to Indian cinema, from theatre to diversity — these are India’s instruments of soft power that are sending a message across the world,” he told IANS, asserting that as India emerges as a major global economy, its cultural imprint too is becoming more prominent

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