Mumbai: Bollywood celebrities Madhuri Dixit, Triptii Dimri, Rupali Ganguly, Shankar Mahadevan and Sunil Grover have joined hands with the Indian government to promote #VocalForLocal this Diwali.

The #VocalForLocal campaign encourages citizens to buy products from Indian artisans, small shopkeepers and local businesses. ADVERTISEMENT

Promoted by @mygovindia, the initiative celebrates the spirit of Swadeshi, urging citizens to buy and gift Indian products.

Reminding everyone that the true essence of Diwali lies in sharing happiness with loved ones, Madhuri wrote, “Diwali ki roshni tabhi poori lagti hai jab khushi apno ke saath baanti jaye. Let’s support our local shops and spread the light of togetherness,” tagging @mygovindia and Prime Minister @narendramodi.

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