As the NBA season approaches, H-E-B and the San Antonio Spurs are teaming up again to launch new commercials and a series of community outreach events celebrating their longstanding partnership.

In a news release, H-E-B said it released its first commercial titled “The List” on Oct. 18, just days before the Spurs’ season opener. The 2025-26 NBA regular season is set to start on Tuesday, Oct. 21.

The ad features point guard De’Aaron Fox and forward Victor Wembanyama. In the spot, Fox asks Wembanyama if he needs anything from H-E-B, the release states.

Wembanyama quickly responds and grabs an “oversized, never-ending” list that winds past teammates and sends the Spurs Coyote running for cover.

The San Antonio-based grocer said a second commercial is set to debut later this season, which

See Full Page