Pitch Experiences CEO: Women's sport changing approach to hospitality

Pitch Experiences CEO Neil Bailey discusses how a surge in popularity for women’s sport has encouraged a new approach to hospitality.

Having worked in sport and the media for over twenty years, I’ve seen first-hand how much the game has changed – from the rise of the Premier League to the changing face of cricket with the creation of T20 .

Sports hospitality is undergoing a refreshing and revolutionary period of change, driven by what you may think are two very different factors: the rise of women’s sport, and darts. And hospitality firms like Pitch Experiences have been rightly forced to move with the times.

When I tell people what I do for a living they imagine a world of banter, beer and beef and onion pies, w

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