Recent industry data analysis of over 4.25 crore shipments has revealed that tier 3 cities have contributed over 50 per cent of this year's online Diwali shopping, representing the fastest and largest drivers of festive e-commerce.

According to logistics intelligence platform ClickPost, non-metro cities have driven this year's online Diwali shopping boom, accounting for nearly three-quarters of total e-commerce volume.

Data shows shipments made by these regions have solidified non-metro India’s role as the epicentre of order volumes and growth during this festive season.

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ClickPost data showed that "the scale of non-metro India is staggering. Tier 3 cities alone accounted fo

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