President Donald Trump made his money by slapping his name on hotels and products. Now he’s doing the same thing to the US government.

There’s TrumpRx , a website for prescription drugs. The Trump Gold Card , a high-dollar ticket to citizenship. A Trump coin . A Trump fighter jet .

Beginning with his decadeslong career in real estate, Trump has been deeply attuned to branding and marketing — capturing the public’s attention in simple but memorable ways.

In his second term as president, Trump and his team have built upon that skill with a sophisticated operation — the federal government now utilizing the lessons learned at the Trump Organization. And the president has been hands-on, treating his administration like a business to be promoted — a precedent that could be adopted by

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