Nykaa has partnered with Snapchat to introduce the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind creator initiative designed to empower Gen Z beauty influencers. The collaboration aims to redefine how India’s young creators engage with beauty, culture and content, building a new community of digital-first voices across the country. Advertisement

The program will bring together a select group of emerging creators from across India who will receive hands-on support from Snapchat’s platform experts and beauty mentorship from Nykaa. Participants will create innovative content spanning makeup, skincare, fragrance and personal care, gaining exclusive access to product launches, AR tools and cultural collaborations.

As part of the incubator, creators will have access to Snap

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