New iPhone day is one of my favorite days of the year, and this year Apple shook things up a bit.

The last few years of new iPhone day have largely involved Apple releasing two “regular” iPhones (like the 16 and 16 Plus) and two “Pro” phones (16 Pro and 16 Pro Max).

This year Apple introduced three iPhone 17 models — the iPhone 17, 17 Pro and 17 Pro Max — and they introduced the iPhone Air, which is thinner and lighter than any other previous model.

Apple was nice enough to send over the iPhone 17 Pro Max and iPhone Air to review, and for the last few weeks I’ve been using the 17 Pro Max. I’ll switch my number over and review the iPhone Air next month.

I mention the iPhone Air because I think Apple is making a fundamental change in how they position their phones.

Designing phones has

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