British heritage label Sunspel is accelerating its international retail footprint with a slate of strategic openings in Paris , which opened Thursday, and an upcoming flagship in Tokyo, which is slated for February.

France has a pivotal role in Sunspel ’s retail history, Sunspel owner and executive chair Nicholas Brooke said. His first foray into retail for the brand was a pop-up in London in 2008, and many British customers were reticent about the price point, even though the product was wholly made in England. However, French customers were impressed with the quality and went back to the Continent with several items.

“That was one of the first times that I thought this will work in places like Paris ,” said Brooke. “It definitely will work internationally for people that ar

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