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This Diwali, several Bollywood celebrities have joined hands with the Government of India’s #VocalForLocal campaign, encouraging citizens to support Indian artisans, small shopkeepers, and local businesses. The initiative, promoted by @mygovindia, celebrates the spirit of Swadeshi — urging everyone to buy Indian, gift Indian, and celebrate Indian.

Celebrities Spread the Message of Swadeshi Warmth

From actors to musicians, many prominent figures from the entertainment industry shared heartfelt videos and messages on social media highlighting the beauty of local craftsmanship and the emotional connection between buyers and small sellers.

Madhuri Dixit Nene, in her message, reminded everyone that the true essence of Diwali lies in sharing happiness with loved ones.

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