Prime Minister Narendra Modi has called on Indians to celebrate the festive season by embracing 'Swadeshi' products, emphasising national pride in local craftsmanship and innovation. Sharing a post on late Saturday on X, PM Modi urged the nation's 140 crore citizens to celebrate Diwali by purchasing Indian-made goods and proudly declaring, "Garv Se Kaho Yeh Swadeshi Hai!" (Proudly say this is Swadeshi!). He encouraged sharing purchases on social media to inspire others, fostering a wave of support for domestic artisans and manufacturers.
The Prime Minister's message quoted a vibrant video from MyGovIndia, featuring Bollywood stars like Varun Dhawan, Madhuri Dixit, Tripti Dimri, Anupam Kher, Sunil Grover, and Rupali Ganguly, alongside singer Shankar Mahadevan. The two-minute video clip, se