Bolivian senator Rodrigo Paz on Sunday became the third man in his extended family to be elected president, a role he has vowed to use for the betterment of all.

On the campaign trail, the 58-year-old economist worked hard to present himself as a moderate man of consensus.

Careful to avoid ideological labels, he had slogans for everyone: from "God, family, country" for his more conservative followers to "Until victory, always" -- a catchphrase associated with Argentine revolutionary Che Guevara.

Paz, clean-shaven with thick, neatly combed-back hair and a penchant for collared shirts, has been described as a candidate trying to be everything to everyone.

In August, he came out of left field to take the most ballots in a first voting round that saw Bolivians deal a death blow to 20 years

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