Nearly a third of American adults still fear the dark — and for many, Halloween season isn’t helping them sleep any better.
The survey, conducted by Talker Research for Avocado Green Mattress, examined how scary movies — particularly in the weeks leading up to Halloween — influence Americans’ fear of the dark.
Nearly a third of Americans still afraid of the dark
By the numbers:
A survey of 2,000 U.S. adults found that 29% admit they still have a fear of the dark — with men slightly more likely than women to report it (33% vs. 26%).
To ease their fears, a quarter of respondents (24%) sleep with a nightlight, while 10% leave the lights on all night — with men twice as likely as women to do so (15% vs. 7%). Another 11% still sleep with a stuffed animal or other comfort item.
Horror movi