Australian TV and streaming operators are closely watching the sports broadcasting landscape as they assess whether to bid for the next round of NRL rights — just as US tech giants Apple and Amazon ramp up their push into global live sports.

Industry insiders say NRL executives are actively courting these American heavyweights, including Apple, Amazon and Prime Video, which could emerge as major contenders for the rights. Amazon, which owns the struggling Network Ten in Australia, is said to be reviewing its future local strategy and could leverage the NRL as a key content play.

The renewed interest from Big Tech follows Apple’s blockbuster acquisition of exclusive US streaming rights to Formula One — a five-year deal reportedly worth more than A$1 billion (US$700 million). The move mark

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